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Karma at Monterey Car Week: The Next Chapter
Set upon the picturesque backdrop of California’s central coast, Monterey Car Week attracts owners, enthusiasts, and manufacturers to the Golden State to celebrate all things automotive in a week-long festival that culminates in the iconic Pebble Beach Concours d’Elegance. 2026 marks Karma Automotive’s third consecutive year in attendance, staking our claim as America’s sole full-line ultra-luxury automotive manufacturer in the very state we call home.
Karma Takes on FuelRun
At Karma, we believe the destination is only as good as the journey it takes to get there. We also believe in the thrill of a good drive. That’s why we embarked on this year’s FuelRun rally to Monterey, accompanying a diverse group of exotic cars on an unforgettable adventure up the California coast.
Left to right: Revero, Karma Invictus, and Gyesera on the FuelRun rally.
Gyesera, Karma Invictus, and Revero all made the journey, bearing the signature FuelRun decals on their flanks. Twisting roads, jaw-dropping scenery, delicious food, and good company brought us to our destination, where the real event began.
Karma Stuns at The Santa Lucia Preserve Concours
Our first venture during Car Week was The Santa Lucia Preserve Concours presented by Luxury Rally Club, where we partook in an evening shaped by remarkable automobiles, curated hospitality, and elevated company.
Kaveya on the grass at The Santa Lucia Preserve, in good company.
There, we presented Gyesera, Amaris, and Kaveya to esteemed collectors, engaging in meaningful dialogue under the glittering lights of the Preserve, California’s premiere private community. Each moment spent with discerning clientele is cherished, especially those who reject the ordinary in favor of the extraordinary, just like we do.
Karma Connects on Exotics on Broadway
We came to Monterey to do more than show cars: we came to meet the community, start conversations, and give people the opportunity to experience Karma up close. Exotics on Broadway did just that. From the crowds around Gyesera, Amaris, and Kaveya to the conversations, photos, questions, and moments shared throughout the day, we left feeling even more energized about what comes next.
Karma President and Chief Executive, Marques McCammon, engages with fans.
Our President and Chief Executive, Marques McCammon, took to the stage, introducing himself to the audience and answering questions about who he was, his background in the industry, and the specs of the cars on display. He also gave out some of our exclusive posters and T-shirts to enthusiasts of all ages, which were a smash hit.
Karma Celebrates at Pebble Beach Concours d’ Elegance
2026 marked the 75th anniversary of the prestigious Pebble Beach Concours d’Elegance, and we decided to celebrate in a big way: a bespoke Gyesera, crafted exclusively for the event, displayed on the Concept Lawn with a 1-of-1 “PB75” livery. The exterior was shown in Electrum Gold to highlight Karma’s new signature color palette; “PB75” stripes in Stellar Red adorned the hood and lower front doors, with Champagne and Galaxy Black 22” Light Speed wheels, finished with red brake calipers. The interior was trimmed with Reserve Red and Black leather by Bridge of Weir, with Charcoal Alcantara and Platinum trim accents.
Gyesera PB75 on Concept Lawn.
We also hosted a hospitality experience overlooking the 18th Fairway of the Pebble Beach Links for hand-picked VIPs to spend time with us, discover our vision more intimately, and connect with the people shaping what’s next in the Karma ecosystem.
The Road Ahead
Monterey Car Week remains the premier automotive celebration of the year, and you’d be hard-pressed to find an event that embodies our brand positioning as well as Car Week does. From a memorable journey up with FuelRun and lasting conversations with collectors at the Santa Lucia Preserve, enthusiasts at Exotics on Broadway, and VIPs at Pebble Beach, the Karma revolution is only just beginning. We’ll be back next year. Keep an eye out.
For those of you who missed out on seeing us at Car Week, don’t worry. Sign up here to join our newsletter and receive updates about our brand and where we’ll be headed next.
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